Guides
The hotel owner's reading list, without the prices and without the sales pitch
8 guides written from what we see in Google listings, Search Console and booking-engine reports, and from the rules as published by Google, the CMA and the OTAs themselves. No prices in any of them; those are on the pricing page. Short answers to the common questions are on the questions page.
How hotels get found on Google, and which of the doors costs you commission
What a guest sees searching for a hotel in your town: adverts, the price module, the OTAs, then you. Who wins each part and what each costs per booking.
8 min read
The Google Business Profile for hotels: what a lodging listing carries that a shop's does not
A hotel's Google listing carries class, check-in times, a fixed amenity list, a price module and web reviews. What to fill in, in the order it matters.
9 min read
Why your hotel website gets no direct bookings: the nine causes we find, and the fix for each
Visits but no bookings means one of nine ordinary problems: no rate on the page, a strange booking engine, the total shown last, no reason to book direct.
8 min read
OTAs or your own website: what Booking.com sells you, what it costs, and the ratio to aim for
Both, at a ratio you choose. What Booking.com and Expedia provide, the full cost beyond the commission rate, and how to move ten points a year to direct.
9 min read
How much should a hotel spend on marketing? Start with the commission you already pay
Most independents already spend 15 to 25 per cent of OTA revenue on marketing as commission. The logic for moving it to assets you keep, with an example.
8 min read
Hotel reviews: the law since April 2025, and a routine that satisfies every platform
Fake and hidden-incentive reviews are banned under the DMCC Act from 6 April 2025. No gating, no undisclosed incentives, ask everyone, reply to everyone.
8 min read
Seasonal SEO for a hotel: the page has to be live before the booking window, not before the season
Christmas breaks are booked from September and summer from January, and Google takes months to settle a page. When each season's page must be live.
8 min read
Hotel schema and rich results: what structured data still does for a hotel in 2026, and what it never did
Schema never fed Google's price list and no longer earns stars. It tells Google and AI assistants what the property is. What to mark up and how to check.
9 min read
Find out how much of your booking revenue is leaving as commission
Send us your property name, your town and your website. You get a plain-English audit of your Google hotel listing, your booking path and the three properties above you, with a quote. No pressure, no long contract.