About
A small studio in Wrexham that would rather show you the commission sum than a testimonial
SEO for Hotels is a service of Webso Digital, a web design and SEO studio in Wrexham, North Wales, run by Daniel Stoychev. We build websites on our own stack, we manage Google listings, and we do the monthly search work for businesses across the UK, remotely. This site exists because the value of that work is easier to measure for a property that sells room nights than for almost any other business: every night moved from an OTA to a direct booking has a price on it, and the owner already knows the number.
Who does the work
Daniel Stoychev
Full-stack developer and SEO specialist, based in Wrexham. Builds the sites, sets up the listings and the rate feeds, reads Search Console and the booking-engine reports, writes the pages and the monthly report. The results on the results page are his work from the first audit to the last title change. There is no account manager between you and the person doing the job, and no content team in another time zone writing your room pages.
- Where
- Wrexham, North Wales. Remote UK-wide; the work lives in your listing, your engine and your pages, not in your reception.
- Stack
- Next.js sites hosted on our own servers, no page builders, no plugin stack to patch. This site is built the same way.
- Tools
- Search Console, the Business Profile and Hotel Center, your booking engine's reports, analytics with the engine tracked, and Quence, our own audit tool.
- Hours
- Monday to Friday, 9:00 to 17:30. Phone, email and WhatsApp all reach Daniel directly.
The business
- Trading name
- Webso Digital (Daniel Stoychev, sole trader)
- Address
- 110 Rhosddu Road, Wrexham, LL11 2NG
- ICO registration
- ZC207002. Your enquiries, and any guest data we handle for you, are processed under UK GDPR.
- Hours
- Monday to Friday, 9:00 to 17:30
- Contact
- 07591 018609 · info@websodigital.com
Why hotels, and why now
Because the number is already on your invoice
We came to hospitality from the trades, where the argument for search work is always a projection: more calls, probably, in a few months. A hotel is different. The OTA invoice says what marketing costs, every month, to the pound, and a large share of it is paid on guests who searched the property by name. That makes the work measurable in a way we like: nights moved, times commission avoided, against the fee. We do not have a hotel case study to show yet, and the results page says so rather than pretending. The first accounts will be judged by that sum, in public, when they have had their six months.
01
Measure before touching
Every account starts with the name search, the price list, the booking funnel and the source report, and every month starts the same way. A page that books is protected until there is evidence a change will help.
02
The listing before the retainer
If the panel is the problem and the site is fine, we say so and quote the one-off build. Selling a monthly plan to a property that needs an afternoon's work is how this industry gets its reputation.
03
Only what the platforms and the law allow
No bought, gated or incentivised reviews, no words added to the listing name, no town pages on a template, no visibility programme pushed before the direct path exists. Every shortcut costs the listing, and the listing is the property's Google presence.
04
Say it plainly
If the market will take a year, we say a year. If a holiday let's agency clause makes the work pointless, we say so before quoting. If it is not working at month six, we say that before you do.
Why a separate site
Because a hotel is not a plumber with a booking engine
The searches, the channels, the commission, the parity rules, the seasons and the review law are different for a property that sells room nights than for a trade or a shop. A page about “SEO for hospitality” on a general agency site ends up vague. This site is the hotel version of what we do, and the people, the address and the phone number are the same as on websodigital.com, stated on every page, because a site that hides who runs it is not one we would book a room through either.
Read the results, run the calculator, then send us your property name and your town.
Find out how much of your booking revenue is leaving as commission
Send us your property name, your town and your website. You get a plain-English audit of your Google hotel listing, your booking path and the three properties above you, with a quote. No pressure, no long contract.