Dog-friendly, EV charging, accessible rooms: the three amenity searches that are growing, and the page per amenity that wins them
Dog friendly hotel [town] and hotel with EV charging are searches a hotel is in or not, decided by a page and a listing attribute. The page for each.
By Daniel Stoychev, Webso Digital · 6 October 2026 · 7 min read
Three amenity searches have grown steadily in the UK since 2020 and most small hotels are invisible in all of them: "dog friendly hotel [town]", "hotel with EV charging [town]" and "accessible hotel rooms [town]". Each is made by a guest who will not book a hotel that does not say it, each is decided by a page and a listing attribute rather than by any ranking work, and each is worth a page of its own because the guest's questions go beyond the word. A dog owner wants to know where the dog can go and what it costs; an EV driver wants the charger type, the speed and how to book it; a wheelchair user wants the door width, the bathroom and the route from the car park, in numbers. The hotel that writes those three pages, and sets the three attributes on its Google listing, is in three searches it was never in, with almost no competition from the chains, whose pages say "some rooms may be suitable".
What each guest actually checks
| The guest | What they search | What the page has to say |
|---|---|---|
| A dog owner | dog friendly hotel [town], hotels that allow dogs near [place] | Which rooms, how many dogs, the charge, where the dog may go in the hotel (the bar, the garden, not the restaurant), what is provided, the walks from the door, the vet nearby |
| An EV driver | hotel with EV charging [town], hotel electric car charger near [place] | The number of chargers, the type and speed, whether they can be reserved, the cost, where they are, the nearest public rapid charger if the hotel's are slow |
| A wheelchair user or a guest with limited mobility | accessible hotel rooms [town], wheelchair accessible hotel near [place] | The accessible rooms by name, door widths, the bathroom (level-access shower or not), the bed height, the route from the car park, the lift, the restaurant, the fire procedure, with photographs and measurements |
The third row is the one hotels most often get wrong, with a line that says "accessible rooms available" and no detail. A guest who needs the detail books the hotel that gave it, and an honest page that says what the hotel cannot do is trusted more than one that says everything is fine.
The page per amenity, and the line on every room
- One page per amenity, named for the search: "Dog-friendly rooms at [hotel], [town]". The page answers the guest's questions in the table above and shows the real room, the real charger, the real bathroom.
- A line on each room page saying whether that room takes dogs, has an accessible bathroom, or is near the chargers, because the guest arrives at the room page from the agency and checks there.
- The attributes set on the Google listing: pet-friendly, EV charging, accessibility, with the detail Google asks for. The map search filters on them and a hotel without the attribute is not in the filtered list.
- The same facts in the agency listings' amenity fields, so the filters there find the hotel too.
- The photographs: the dog in the room, the charger with the car on it, the bathroom with the shower seat. Not a stock image of a labrador on a beach.
Search "dog friendly hotel" with your town on a phone and look for yourself. If you take dogs and you are not there, the page and the listing attribute are missing, and both are an afternoon's work.
The dog page, line by line
- Which rooms take dogs, by name, and why those (ground floor, a door to the garden, a hard floor).
- How many dogs, what size, and the charge per night or per stay, stated as a figure.
- Where the dog may go: the bar, the garden, the lounge; and where it may not: the restaurant, the pool. A guest wants the no as much as the yes.
- What is provided: a bed, bowls, a towel, a treat, a map of the walks from the door with distances.
- The nearest vet, with a phone number, because the owner who reads it books a hotel that thought of it.
- The house rules in three lines: not left alone in the room, on a lead in the corridors, paws cleaned after the beach. Said kindly, they reassure the next guest who does not have a dog.
The page is short, the facts are specific, and it is the page the dog owner sends to the other half before booking. It is also the page the assistants quote when someone asks for a dog-friendly hotel in the town, because it has the answer in a form that can be lifted.
The honest page on accessibility
Say what the hotel can and cannot do, in measurements: the door widths, the step at the entrance if there is one, the bathroom, the bed, the lift or its absence, the distance from the car park. A guest who uses a wheelchair has been told "fully accessible" by hotels with a step at the door, and the page that gives the numbers is the one they trust. The same page is read by the carers, the adult children and the tour organisers who book for groups, and it is the page that the assistants quote when someone asks for accessible hotels in the town.
What to expect
Amenity pages and listing attributes put a hotel into filtered searches it was absent from, which is visible within days for the listing and within weeks for the pages. The measure is bookings that mention the amenity, which the booking form can ask, and the reviews that mention the dog, the charger or the bathroom, which arrive on their own.
Questions on this topic
Does a dog-friendly hotel need a separate page?
Yes. "Dog friendly hotel [town]" is its own search, the guest has a dozen questions beyond the word, and the page that answers them with the real rooms, the charge and where the dog may go is the one that books. Set the pet-friendly attribute on the Google listing too.
What should an EV charging page say?
How many chargers, the type and speed, whether they can be reserved, the cost, where they are, and the nearest public rapid charger if the hotel's are slow. Set the EV charging attribute on the listing so the filtered map search finds the hotel.
What should an accessibility page say?
The accessible rooms by name with door widths, the bathroom type, the bed height, the route from the car park, the lift, the restaurant and the fire procedure, in measurements and with photographs. Say plainly what the hotel cannot do; that honesty is what the guest trusts.
Do the chains compete for these searches?
Weakly. Their pages tend to say "some rooms may be suitable" and leave the detail to a phone call. A small hotel with three honest pages and the listing attributes set is often alone in the filtered results for its town.
How do we measure it?
Bookings that mention the amenity, which the booking form can ask about, and the reviews that mention the dog, the charger or the bathroom, which arrive on their own once the pages exist.