Worked example
Worked example: a village pub with eight rooms, two businesses on one home page, and the listing that was set up as a restaurant
A worked example, labelled as one: no inn client is published here yet. The property is a composite of the pub-with-rooms sites we audited for the inns page on this site; the plan is what we would do; the results are expectations, marked as such.
The starting point: a village pub with eight rooms above, a website that leads with the menu and mentions the rooms in a line under it, a Google listing categorised as a restaurant so the rooms never appear in a hotel search, and bookings for the rooms that come from the two walkers\u2019 forums and the agency.
By Daniel Stoychev, Webso Digital · 6 October 2026
2
businesses sharing one home page
1
Google listing, set up as a restaurant
8
rooms that never show in a hotel search
2
listings it should have
The two listings and the two pages
The pub is a restaurant; the rooms are a hotel; Google treats them as different things
| What | Today | After |
|---|---|---|
| Google listing | One, categorised as a restaurant, with the rooms in the description | Two: the pub as a restaurant with its menu and hours, and the rooms as lodging with rates, the free booking link and the hotel attributes, at the same address |
| The home page | The Sunday lunch, the beer garden, the rooms in a line | A home page that sends diners to the food page and guests to the rooms page in its first screen, because the two searches are made by different people |
| The rooms page | A paragraph and three photographs | Each room with its rate by season, its photographs, what is included, dogs or not, and a booking form or engine |
| The walkers | Found by word of mouth on the forums | A page for the walk the inn sits on, with the route, the drying room, the packed lunch and the early breakfast, because that is the search the walker makes |
| The weddings | \u201cWe do functions\u201d | An events page with the capacity, the rooms for the party, the menus and a form that asks the date |
What we would expect, labelled as expectation
The rooms appear where they never did
A lodging listing with rates shows in the hotel results and on the map for \u201chotels near [village]\u201d and \u201cpub with rooms [area]\u201d, which the restaurant listing could never do, and that change shows within days of the listing being verified. The walk page and the events page are found for their own searches over a season. The measure is the one the inn already has: room bookings by source, with the agency and the forums counted, and the direct share rising from the summer the listing goes live.
Your property, the same way
The free audit runs these measurements before we quote
Search Console, the coverage sweep, the booking-link check and a page-by-page crawl are free to repeat on any hotel's site. We run them before quoting, and you get the numbers whether or not you hire us.
How to read this page
- The property is a composite; no hotel, B&B, inn or holiday let is named, described or implied.
- The plan is the one we would run, in the order we would run it. Figures about the property are illustrative.
- Every reference figure is from a real account elsewhere and is marked where it appears; results are expectations, labelled as such.
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