Worked example
Worked example: a twenty-room boutique hotel, the wedding enquiries that waste a day a week, and the events page that qualifies them
A worked example, labelled as one: no boutique hotel client is published here yet. The property is a composite of the country-house sites we audited for the boutique page on this site; the plan is what we would do; the results are expectations, marked as such.
The starting point: twenty rooms in a country house, a licensed ceremony room, an events page that says the hotel would love to host your day and shows a photograph of a cake, and an events manager who spends a day a week on enquiries for dates the hotel cannot do and numbers it cannot seat.
By Daniel Stoychev, Webso Digital · 6 October 2026
1
day a week on enquiries that could not be taken, illustrative
0
capacity facts on the page
4
event types that are four different searches
5
questions the form should ask
What changes
The facts first, a page per event, and a form that qualifies
| Before | After | Why |
|---|---|---|
| \u201cWe would love to host your day\u201d | The ceremony room\u2019s capacity, the dining room\u2019s, the marquee option, the rooms for the party, exclusive use or not, and the price range by season | The couple searching \u201cwedding venue [county] 80 guests\u201d decides on the numbers, and the page with them is the one that gets the viewing |
| One events page | Weddings, corporate days, private dining, and funerals or memorials, each its own page | Four different searches by four different people; a funeral family does not want a cake photograph |
| A photograph of a cake | The rooms set for each event, the view from the ceremony room, a real wedding with permission, the table plan for sixty | The couple is deciding whether their day fits the room, and only the room shows them |
| A form asking for a message | Date or month, guest numbers for the ceremony and the meal, exclusive use or not, budget range, how they heard of the hotel | The events manager answers the enquiries the hotel can take and sends a kind no to the rest in a minute |
| No prices | A range by season and a line on what moves it | \u201cWedding venue prices [county]\u201d is the search; the page that answers it gets the enquiry that was going to ask anyway |
What we would expect, labelled as expectation
Fewer enquiries, more viewings, the day a week back
The capacity-and-county searches move within weeks on an established hotel\u2019s site, because few venue pages publish the numbers, and the capacity passage is what the AI assistants quote when a couple asks for venues that seat eighty. The honest measure is not the volume of enquiries, which should fall; it is viewings booked from enquiries that arrived with the numbers filled in, and the events manager\u2019s day a week, which she already knows the value of.
Your property, the same way
The free audit runs these measurements before we quote
Search Console, the coverage sweep, the booking-link check and a page-by-page crawl are free to repeat on any hotel's site. We run them before quoting, and you get the numbers whether or not you hire us.
How to read this page
- The property is a composite; no hotel, B&B, inn or holiday let is named, described or implied.
- The plan is the one we would run, in the order we would run it. Figures about the property are illustrative.
- Every reference figure is from a real account elsewhere and is marked where it appears; results are expectations, labelled as such.
Find out how much of your booking revenue is leaving as commission
Send us your property name, your town and your website. You get a plain-English audit of your Google hotel listing, your booking path and the three properties above you, with a quote. No pressure, no long contract.